September 2010

Some brands just don’t get it…

September 28, 2010

Advertising Age published an interview with Marketing Senior VP Doug Staples from the March of Dimes. In the article, “Mom” was mentioned 11 times;  ”Women” was mentioned 3 times.  There was not a single instance of “Dad” or “Men” in the interview. It is an enormous mistake for Mr. Staples and the March of Dimes (as well [...]

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Dumpster Diving

September 16, 2010

As we sat in the kitchen – actually talking to each other in a normal tone – we quickly realized that something was very wrong: it was too quiet.  The girls were accounted for and playing quietly alone.  But where was the chosen one?  Why wasn’t he making LOTS of noise? We jumped up and [...]

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